INTERNATIONALER MESSE- UND AUSSTELLERDIENST GMBH IMAG - Auslands Messen | Trade Fairs | Trade Shows | Termine
IMAG - Auslands Messen | Trade Fairs | Trade Shows | Termine MESSE MÜNCHEN INTERNATIONAL


Auto Shanghai 2009 – Postshow Report


With its theme of ‘Art of Innovation', Auto Shanghai 2009 ended with great success on 28 April. Auto Shanghai 2009 attracted over 1,500 exhibitors from 25 countries and regions. With a total exhibition area of 170,000 sq.m., the show exceeded previous editions. The organizers have dedicated themselves to positioning Auto Shanghai as an A-Class auto show by showcasing professionalism, internationalization and branding. While other fairs have reduced their exhibition space, Auto Shanghai has held onto and even expanded its significance as a primary international fair.
Well-known automobile brands regard Auto Shanghai as one of the important international A-Class auto shows in 2009, covering the full range in terms of investment, quantity, and quality of exhibited vehicles (first appearances and concept cars). The press days attracted a high-ranking audience, among them Martin Winterkorn, Chairman of the Volkswagen Group, Katsuaki Watanabe, President of the Toyota Motor Corp, Ruppert Stadler, Chairman of Audi, Dr Dieter Zetsche, Daimler Chairman, Tom Parves, CEO Rolls Royce, Wendelin Wiedeking, Porsche Chairman, and Nick Reilly, President of Asia Pacific GM. Under Auto Shanghai 2009's motto of ‘Art of Innovation’, all the local and international car manufacturers showcased and focused alternative drive systems, for example, electric drives, cars with lithium-ion batteries, hybrid and hydrogen-powered drive systems.
Also the big Chinese brands like Geely, Chery, Great Wall Automotive, Lifan, Haima, BYD, Zhonghua as well as other national exhibitors present at Auto Shanghai showed that they are prepared to adjust to the international standard.
The total number of exhibited cars was 918, overseas cars were 316; domestic cars totalled 602. In total there were thirteen global first-appearance cars.
During the whole exhibition period (20 to 28 April), over 600,000 visitors from 108 countries and regions came to visit Auto Shanghai 2009, which is the highest number ever to attend Auto Shanghai. The first day open to trade visitors was 22 April. 141,000 visitors showed up, which tops (in visitors per day) the previous record in the history of Auto Shanghai on the first two trade days. The organizers have launched a series of high-tech and human-oriented services solutions in line with the international service standard. They were well prepared with comprehensive plans in advance and launched on-site emergency resolutions, which ensured the on-site feedback in a timely manner. Every news media outlet showed great interest in this auto exhibition. The international mainstream media, like AP, Reuters, AFP, BBC, NHK, CNN, CNBC, ARD, Italian Television, Xinhua and many more, all covered Auto Shanghai 2009. During the exhibition, media centres played host to 1,800 media organizations, 763 from abroad, with a total of 7,287 local and overseas journalists from 38 different countries and regions.
 
For further information, download the post-show report for Auto Shanghai 2009 from www.auto-fairs.com.