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Geneva International Autoshow 2010 - Post Show Report
The Geneva International Motor Show closed its doors
on Sunday, 14 March after eleven highly successful days. The automobile industry presented a Geneva
International Motor Show more glittering and innovative than ever. After a very
difficult 2009, the manufacturers have demonstrated a tremendous capacity to
adapt with their presentation of more than one hundred world and European
premieres, providing great pleasure to the large number of media
representatives and the visiting public who, once again, were very appreciative
of the welcoming and quality atmosphere of the event. This 80th edition
finished with very positive results, and the dates for next year have already
been fixed for 3 to 13 March 2011. More than 11,000 representatives from the written,
audio-visual and electronic media from all over the globe were welcomed to
PALEXPO for the two press days on 2 and 3 March 2010. Extensive media coverage
throughout the world emanated from 75 press conferences organised by the car
manufacturers, the many celebrities present, and special events organised
within the framework of the Motor Show. The
provisional results from a survey of the visiting public showed that the Geneva
International Motor Show rates as the most international in the world with
around 40 percent arriving from outside Switzerland. Some 692,000 visitors
thronged through the seven exhibition halls of Palexpo during the eleven days
it was open to the public. They particularly appreciated the different visions
of the future of transportation that were on show. “The
attendance result is almost seven percent higher than last year and achieved
the goals we had set," affirmed Mr Luc Argand, President of the Motor
Show. “However, our goal was not to beat our previous attendance records, but
to provide visitors with the best conditions and greatest comfort possible,
which we succeeded in doing again this year, according to our visitors.”
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