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IAA 2009 is Attracting More and More Interest
The 63rd IAA Cars is attracting more and more
interest. Reversing an earlier decision not to take part, Chevrolet will now be
joining the event at what is the world’s most important mobility show. A total of 700 exhibitors, including more than 60 auto
makers from all over the globe, will be presenting world premieres at the 63rd
IAA Cars from 17 to 27 September 2009. The event will occupy a total area of
170,000 square metres. This IAA will be officially opened by German
Chancellor Angela Merkel on 17 September. It will present an impressive array
of innovations. The IAA will showcase the continuing optimization of classical
powertrains – clean diesels and supercharged gasoline engines with direct
injection – and also progress in vehicle electrification, ranging from the mild
hybrid to the passenger car with pure electric propulsion. Alongside the
consistent reduction of consumption (and therefore CO2 emissions,
too), the focus will be on new types of driver assistance systems that make driving
even safer and more comfortable. With the slogan, 'A Moving Experience', visitors to
the 63rd IAA Cars will be able to see the latest models and experience what is
driving our automotive future.
Further information will be available on www.iaa.de
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